Iowa statute
Iowa Code § 714H.2 — Definitions
Current through 2026 Iowa Code (enactments effective on or before 2026-01-01, through the 2025 Regular Session, 91st G.A.)
Part of Chapter 714H: Consumer Fraud — Private Actions, Iowa Code.
Full text of Iowa Code § 714H.2
Statutory text current through the 2026 Iowa Code (enactments effective on or before 2026-01-01, through the 2025 Regular Session, 91st G.A.). This publication reproduces the statutory text of the official 2026 Iowa Code (Legislative Services Agency); it is not the official publication of the State of Iowa.
1. “Actual damages” means all compensatory damages proximately caused by the prohibited practice or act that are reasonably ascertainable in amount. “Actual damages” does not include damages for bodily injury, pain and suffering, mental distress, or loss of consortium, loss of life, or loss of enjoyment of life.
2. “Advertisement” means the same as defined in section 714.16.
3. “Consumer” means a natural person or the person’s legal representative.
4. “Consumer merchandise” means merchandise offered for sale or lease, or sold or leased, primarily for personal, family, or household purposes.
5. “Deception” means an act or practice that is likely to mislead a substantial number of consumers as to a material fact or facts.
6. “Merchandise” means the same as defined in section 714.16.
7. “Person” means the same as defined in section 714.16.
8. “Sale” means any sale or offer for sale of consumer merchandise for cash or credit.
9. “Unfair practice” means the same as defined in section 714.16.
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This reference is informational and is not legal advice.